Photo: Yeshen Venema
Hi, I'm Pui, a freelance Graphic Designer and Illustrator based in London. I have varied experiences in branding, retail, product development, packaging, art direction and illustration. I have experience in developing global trend campaigns for beauty and skincare, art directing and developing new product launches, and creating retail campaigns for seasonal window displays.
Running parallel to my freelance work, I created Scout Editions a paper and lifestyle brand. This initially allowed me to experiment and collaborate with other fellow designers and create limited editions goods. Organically it developed and now I spend much of my time developing new product ranges in my studio. We are stocked in many great places like ICA, Royal Academy of Arts, Paul Smith and The Conran Shop. Developing the brand naturally led my passion for illustration, product and surface pattern design.
I enjoy working with different media and formats from print, packaging, illustration to textiles. I have a playful approach to projects, and enjoy all the processes from brainstorming, mood boarding, creating directions, executing the final designs be it a product, print or a brand. I also enjoy sourcing materials through to production on product based projects.
I find inspiration from the everyday and travelling, including one of my favourite places, Tokyo. I'm available for freelance design projects, collaborations and illustration commissions. If you'd like to know more, please get in touch!